Does video marketing increase engagement?
Grab a seat, get comfortable. The movie is about to start!
2018 is seeing a surge in the use of video for business.
YouTube receives over 30 million visitors per day and is one of the key reasons why video marketing has become so powerful! Social media platforms, such as Facebook, have also helped and can be a great, cost effective way to monitor the engagement of a promotion.
I have been working with a client recently on a travel vlog - it’s been great fun putting the posts together and made me want to do something for Essential VA as well as other clients!
How many of you use video marketing for your business? Do you have a YouTube channel? Do you see an increase in engagement when you post a video compared to that of a text and image post?
Here are some really interesting statistics on video marketing that wordstream posted:
Video Marketing Volume Statistics
82% of Twitter users watch video content on Twitter
YouTube has over a billion users, almost one-third of total internet users.
45% of people watch more than an hour of Facebook or YouTube videos a week.
More than 500 million hours of videos are watched on YouTube each day.
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
87% of online marketers use video content.
72 Hours of video are uploaded to YouTube every 60 seconds.
Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).
Mobile Video Marketing Statistics
Over half of video content is viewed on mobile.
92 percent of mobile video viewers share videos with others.
90% of Twitter video views happen on a mobile device.
10 million videos are watched on Snapchat per day.
Video Marketing Engagement Statistics
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Marketers who use video grow revenue 49% faster than non-video users.
- Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
Social video generates 1200% more shares than text and images combined.
- Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights).
Videos up to 2 minutes long get the most engagement.
85% of Facebook videos are watched without sound.
Video on a landing page can increase conversions by 80% or more.
Video attracts two to three times as many monthly visitors.
Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
Fun Video Marketing Facts
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Internet video traffic made up 69% of all global consumer Internet traffic in 2017.
By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
The average user spends 88% more time on a website with video.
Take a look at their full article here.
It's definitely the way forward!
This article is also really interesting - 8 powerful reasons to use video marketing!
Best wishes, EVA