Does video marketing increase engagement?

Grab a seat, get comfortable.  The movie is about to start!


2018 is seeing a surge in the use of video for business. 

YouTube receives over 30 million visitors per day and is one of the key reasons why video marketing has become so powerful!  Social media platforms, such as Facebook, have also helped and can be a great, cost effective way to monitor the engagement of a promotion.

I have been working with a client recently on a travel vlog - it’s been great fun putting the posts together and made me want to do something for Essential VA as well as other clients!

How many of you use video marketing for your business?  Do you have a YouTube channel?  Do you see an increase in engagement when you post a video compared to that of a text and image post?

Here are some really interesting statistics on video marketing that wordstream posted:

Video Marketing Volume Statistics

  • 82% of Twitter users watch video content on Twitter

  • YouTube has over a billion users, almost one-third of total internet users.

  • 45% of people watch more than an hour of Facebook or YouTube videos a week.

  • More than 500 million hours of videos are watched on YouTube each day.

  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

  • 87% of online marketers use video content.

  • 72 Hours of video are uploaded to YouTube every 60 seconds.

  • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).

Mobile Video Marketing Statistics

Video Marketing Engagement Statistics

Fun Video Marketing Facts

Take a look at their full article here.

It's definitely the way forward! 

This article is also really interesting - 8 powerful reasons to use video marketing!

Best wishes, EVA